Learning from Circularity Manifestos. Crafting designerly circular approaches for the upholstered furniture sector

Product innovation progressively embraces a sustainable and systemic approach, known as Design for Sustainability, driven by economic, environmental, socio-cultural, and behavioral insights. Nevertheless, transitioning to circularity within upholstered furniture Product-Service Systems and fostering cultural awareness remains a complex endeavor. The paper focuses on the role of Circularity Manifestos as cultural drivers in creating public awareness and behavioral change. It begins by analyzing existing cases to uncover the manifestos' underlying meaning, logic, and communication strategies for promoting and implementing circular innovation practices. These findings are subsequently compared with established theories and approaches through a comprehensive literature review and case analysis, revealing potential links between conceptual frameworks and practical circular strategies. This investigation targets the upholstered furniture sector, characterized by significant circularity challenges. It demands a comprehensive design approach guided by designers' expertise in balancing proactive behavioral change with a systemic Design for Sustainability approach.