The paper, presenting some of the projects developed in a Communication Design Studio at Politecnico di Milano under the title of Anthropogenic Narratives, aims to discuss how teaching visual identity and experience design in communication design undergraduate education may be developed within an anti-disciplinary approach, adopting a speculative design framework. Anthropogenic Narratives, starting from the assumption of proposing non-human perspectives (e.g., rocks, moon, ice), aims to provoke and activate reflections on the relationship between humans and nature, unfolding futuristic scenarios while involving the human/user in interactive experiences essential to understanding the narratives. The results come from an experimental educational path based on the risk of trying new solutions and techniques and verifying them on a real scale. Design speculations that are not meant to give answers and certainties, aiming to imagine new questions and reflect on contemporary and future times.
Anthropogenic Narratives. Imagination and Anti-Disciplinarity for the Communication of Non-Human Perspectives
F. E. Guida;
2024-01-01
Abstract
The paper, presenting some of the projects developed in a Communication Design Studio at Politecnico di Milano under the title of Anthropogenic Narratives, aims to discuss how teaching visual identity and experience design in communication design undergraduate education may be developed within an anti-disciplinary approach, adopting a speculative design framework. Anthropogenic Narratives, starting from the assumption of proposing non-human perspectives (e.g., rocks, moon, ice), aims to provoke and activate reflections on the relationship between humans and nature, unfolding futuristic scenarios while involving the human/user in interactive experiences essential to understanding the narratives. The results come from an experimental educational path based on the risk of trying new solutions and techniques and verifying them on a real scale. Design speculations that are not meant to give answers and certainties, aiming to imagine new questions and reflect on contemporary and future times.File | Dimensione | Formato | |
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MDA Conference 2024_978-88-5509-634-8-FEGUIDA-ET-AL.pdf
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