Fashion’s purpose in society is intertwined with its meaning in people’s lives. People who have different realities and different relationships with their clothes. It is risky to determine a new set of rules for all stockholders without this being taken into consideration. It’s a move like this that seems to be happening in the fashion industry. All in the name of sustainability. Sustainability is not a new term in the fashion industry, however it was previously seen as just an option and often linked to a rustic, handmade aesthetic. Everything changed when news of hidden horrors throughout the supply chain started reaching the end consumer and industries across different segments started evaluating their environmental impact. Considering the pace at which fashion has followed in recent decades, it is not surprising that its industry is unsustainable. However, the rush to fix all the industry’s flaws may have overlooked an important aspect to consider. Fast Fashion has reached a part of society that could never fully experience fashion as more privileged people could. However, this business model has created some horrible disasters in the industry. But sometimes his condemnation and the alternatives presented as solutions could represent an even bigger problem. In the following paper, the set of solutions presented in the name of sustainability will be analyzed and above all we will try to answer the following questions: what would it mean for those who depend on fast fashion to be involved in a new way of consuming? What would the impacts be on their lives? And finally, are sustainable practices appropriate for all consumers?
Fast Fashion. Sustainability and the negative psychological and social impacts for consumers
G. M. Conti
2024-01-01
Abstract
Fashion’s purpose in society is intertwined with its meaning in people’s lives. People who have different realities and different relationships with their clothes. It is risky to determine a new set of rules for all stockholders without this being taken into consideration. It’s a move like this that seems to be happening in the fashion industry. All in the name of sustainability. Sustainability is not a new term in the fashion industry, however it was previously seen as just an option and often linked to a rustic, handmade aesthetic. Everything changed when news of hidden horrors throughout the supply chain started reaching the end consumer and industries across different segments started evaluating their environmental impact. Considering the pace at which fashion has followed in recent decades, it is not surprising that its industry is unsustainable. However, the rush to fix all the industry’s flaws may have overlooked an important aspect to consider. Fast Fashion has reached a part of society that could never fully experience fashion as more privileged people could. However, this business model has created some horrible disasters in the industry. But sometimes his condemnation and the alternatives presented as solutions could represent an even bigger problem. In the following paper, the set of solutions presented in the name of sustainability will be analyzed and above all we will try to answer the following questions: what would it mean for those who depend on fast fashion to be involved in a new way of consuming? What would the impacts be on their lives? And finally, are sustainable practices appropriate for all consumers?File | Dimensione | Formato | |
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