ARE WE LOOKING FOR A “NEW NORMAL”?

The paper provides an overview on the "new normal" or "near future society" starting from the most significant events that characterised the evolution and pervasiveness of cyber technology. The impact on security and privacy due to the acceleration of the digital transition during the pandemic and the decision makers wills to go digital sometimes forgetting some wise principles. The goal is to digitise as much as possible reaching a cyber-based society relaying on “digital”, this pillar is quite fragile and subject to attacks or suitable for top-down discrimination. Additional potential drawbacks concerning loneliness due to lives spent in cyber-bubbles, cyber-mediation of human relations, citizens experience the world thanks to a cyber device mediated approach, the pandemic busted these effects, the “new reality” is the one delivered by devices, mainstream influence on opinion dynamics and nudging, these are some of the additional aspects considered. Here it comes the potential role of the Metaverse. Accordingly with the actual perspective the Metaverse will progressively create a clone of our environment, but it will not be limited to this goal, creativity will extend this universe without limits apart from imagination. The Metaverse today offers a simplified representation of the “reality” as conceived by programmers. There is an increasing interest in promoting the metaverse as a kind of “new frontier” a territory potentially rich of opportunities for the forerunners. Key players are putting their flags on this territory in a kind of gold rush. Cyber-loneliness, one of the foreseeable risks is a kind of addiction to this “parallel life” training users to shift from real to Meta-life blurring the border between them, this may happen as much as the number of services and duties will be transferred on the other side of the Alice’s mirror. Metaverse can propose a new normal that once accepted in the Meta-life might be accepted in the real life. The same of course is valid for information and opinion dynamics, especially if perceived as real and trustable. Leveraging on laziness and relaxation citizens spend less time outside home, they have shopping online, they buy food and drinks directly delivered on their table, “meet” friends on Zoom or WhatsApp, interact with the “outer environment” though the mediation of social media and video clips. The challenges for the upcoming years are the ways to sustain the human’s role and the inviolable right to freedom and personal privacy in an era of unlimited information gathering. Once again, the need to find a proper balance between humanities and technologies is omnipresent. This is not a complete overview on the key aspects and trends that appeared in recent times, off course taking into consideration each single technology and trend there are not specific concerns and technology seems simply to ease our daily life but getting much more in depth of each single innovation or putting together all the visible “tiles” of the “new normal” mosaic we can be concerned. In addition, a limited number of companies concentrated in a few areas of the world control the network and key platforms, may we call it oligarchy?