In recent years, e-commerce has been growing globally and online markets have undergone a radical transformation during Covid-19 Pandemic. In this context, Food and Grocery sector has expanded exponentially thus leading to a development of last-mile logistics which is the least efficient supply chain activity in terms of economic and environmental impact. At the moment, B2C e-commerce players face multiple challenges due to logistics complexities and efficiency. On the other side, demand complexities rise from Service Level expectations, and consumers’ willingness to pay for logistics services. Food and Grocery e-commerce has three main configurations: the enogastronomic e-commerce, the on-demand food delivery and the e-grocery. Among these, the third one has reported the highest growth during and after the Pandemic. However, beside complexities of e-commerce logistics, the online purchase of grocery products raises new challenges due to product peculiarities, logistics requirements and complexity of orders. The aim of this work is therefore to investigate which are the main problems associated with last-mile delivery for e-grocery and which are the appropriate variables to describe them. In order to achieve this objective, a Systematic Literature Review has been performed to identify key issues addressed by scholars and existing typologies of last- mile delivery problems in this sector. The contribution of this research is threefold: firstly, it analyses the state of the art of last-mile challenges for e- grocery from an academic perspective and proposes a classification. Secondly, the identification of logistics variables associated with identified problems highlights potential threats for E-grocery players. Therefore, this work supports managers to identify challenges in a structured way before planning appropriate countermeasures for the specific context. Thirdly, it identifies opportunities for future research directions.
Logistics challenges of e-grocery last-mile delivery: a literature review
G. Montuori;A. Tumino;A. Seghezzi
2023-01-01
Abstract
In recent years, e-commerce has been growing globally and online markets have undergone a radical transformation during Covid-19 Pandemic. In this context, Food and Grocery sector has expanded exponentially thus leading to a development of last-mile logistics which is the least efficient supply chain activity in terms of economic and environmental impact. At the moment, B2C e-commerce players face multiple challenges due to logistics complexities and efficiency. On the other side, demand complexities rise from Service Level expectations, and consumers’ willingness to pay for logistics services. Food and Grocery e-commerce has three main configurations: the enogastronomic e-commerce, the on-demand food delivery and the e-grocery. Among these, the third one has reported the highest growth during and after the Pandemic. However, beside complexities of e-commerce logistics, the online purchase of grocery products raises new challenges due to product peculiarities, logistics requirements and complexity of orders. The aim of this work is therefore to investigate which are the main problems associated with last-mile delivery for e-grocery and which are the appropriate variables to describe them. In order to achieve this objective, a Systematic Literature Review has been performed to identify key issues addressed by scholars and existing typologies of last- mile delivery problems in this sector. The contribution of this research is threefold: firstly, it analyses the state of the art of last-mile challenges for e- grocery from an academic perspective and proposes a classification. Secondly, the identification of logistics variables associated with identified problems highlights potential threats for E-grocery players. Therefore, this work supports managers to identify challenges in a structured way before planning appropriate countermeasures for the specific context. Thirdly, it identifies opportunities for future research directions.File | Dimensione | Formato | |
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