One of the most influential and proven vehi-cles for sustainable development is inclusive and quality education. This is why it is cru-cial to promote gender equality in higher education and research, for only in this way can we build a fairer world where everyone has equal opportunities to contribute, create, fulfil their dreams, use their talents, and above all, develop a more sustainable world in col-laboration with other human beings. This contribution intends to approach the issue of the university’s role in closing the gender gap from the disciplinary perspective of Commu-nication Design. The contribution therefore aims to fuel the reflection on the role and strat-egies that the educational path in design can experiment and equip itself with to promote a shift in perspective and contribute to a positive change. The presentation of the case study «A multidisciplinary awareness-raising campaign project against gender-based violence, from the university for the university» has the aim of supporting the argumentation. The case study constitutes a practical example of an inter-university multidisciplinary project, an awareness-raising campaign, in which the synergy and juxtaposition of different and complementary disciplines enable the activation of a virtuous circle of knowledge and awareness. The strategy implemented in this case involved the university on several intertwining levels: from the university, through the university, for the university. The actors engaged in the research and project were located at different levels of the academic pathway: Professors, researchers and students worked together and with different roles in the various stages of the project.

Transdisciplinarity among universities as a catalyst for a gender-sensitive revolution. Strategies and approaches from the perspective of communication design.

v. bucchetti;F. casnati
2024-01-01

Abstract

One of the most influential and proven vehi-cles for sustainable development is inclusive and quality education. This is why it is cru-cial to promote gender equality in higher education and research, for only in this way can we build a fairer world where everyone has equal opportunities to contribute, create, fulfil their dreams, use their talents, and above all, develop a more sustainable world in col-laboration with other human beings. This contribution intends to approach the issue of the university’s role in closing the gender gap from the disciplinary perspective of Commu-nication Design. The contribution therefore aims to fuel the reflection on the role and strat-egies that the educational path in design can experiment and equip itself with to promote a shift in perspective and contribute to a positive change. The presentation of the case study «A multidisciplinary awareness-raising campaign project against gender-based violence, from the university for the university» has the aim of supporting the argumentation. The case study constitutes a practical example of an inter-university multidisciplinary project, an awareness-raising campaign, in which the synergy and juxtaposition of different and complementary disciplines enable the activation of a virtuous circle of knowledge and awareness. The strategy implemented in this case involved the university on several intertwining levels: from the university, through the university, for the university. The actors engaged in the research and project were located at different levels of the academic pathway: Professors, researchers and students worked together and with different roles in the various stages of the project.
2024
Communication Design; Multidisciplinary; Transdisciplinarity, Inter-university, Awareness, Gender violence, Social campaign, Higher Education
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11311/1258657
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