The chapter aims to trace the retail system’s evolution within the transformation of the consumption system and define the main milestones of this evolution from retail space as a point of permanence to omnichannel. This evolution is framed within contemporary change’s main milestones: from technology pervasiveness to dematerialization, from apparent antinomy deterritorialisation/new local rootedness, and responsible-driven innovation.
Fashion Retail (R)evolution in a Solid and Liquid Experience
Iannilli, V. M.
2023-01-01
Abstract
The chapter aims to trace the retail system’s evolution within the transformation of the consumption system and define the main milestones of this evolution from retail space as a point of permanence to omnichannel. This evolution is framed within contemporary change’s main milestones: from technology pervasiveness to dematerialization, from apparent antinomy deterritorialisation/new local rootedness, and responsible-driven innovation.File in questo prodotto:
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ANGELI DESIGN DYNAMICS.pdf
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Descrizione: The fashion industry is entering the dynamic global competitive market, promoting various actions prioritising design, creativity, sustainability, and technological advancement as pivotal factors. At the same time, it is reimagining its business models to adapt to the changing landscape. The rise of pervasive connectivity, intuitive interfaces and innovative interaction channels has triggered a revolution in fashion retail, reshaping customer behaviour and expectations. The traditional retail framework has evolved into a fully interconnected omnichannel system. This transformation is characterised by the proliferation of physical and virtual channels and touch points and by the adoption of a more flexible and integrated approach. In this dynamic context, design plays a central role, possessing the ability to impart meaning to the production and distribution system. Design-led innovation represents an incremental form of innovation that injects a nuanced range of meaning into the marketplace, extending beyond tangible objects, including discourses, expressions, narratives, visual images, symbols, metaphors, and spaces. The book analyses the multifaceted nature of the fashion retail experience through the lens of the design discipline, aiming to contextualise the evolution of retail within increasingly complex processes, networks and interconnections, both theoretically and practically. The focus is on retail design, delving into the new skills required and the valuable tools needed to apply them in inherently multidisciplinary contexts. Ultimately, the aim is to navigate the intricate terrain of retail evolution and shed light on the evolving role of design in this multifaceted sector.
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