Experimenting the role of UX design in the definition of gender-sensitive service design policies

The environmental and social sustainability objectives indicated in the 2030 agenda require the development of services for urban contexts capable of responding to the diversified primary needs of different segments of the population. International studies on gender issues show that understanding the specific needs of women, their behaviors and their expectations can provide indications for creating more equitable and inclusive services. The article reports the significant results obtained using UX Design techniques and tools for gender-oriented service design. University researchers, students and women's associations partnered in order to carry out this activity and gather indications on the specific female points of view capable of guiding the development of better services and inspiring decision makers and service providers. The research also demonstrates the potential of applying the UX Design approach in the investigation of the gender perspective and in dialogue with nonprofit associations interested in social innovation.