Tiffany&Co.: The Landmark

A landmark is an urban sign, an icon of the cityscape, a visually recognized and recognizable monumental edifice that embodies an organization’s aesthetics, values and content. To create a building that sets itself apart from the urban chaos for its beauty, quality, hospitality, comfort, efficiency and sustainability is one of the main objectives of landmark architecture, the boon and the bane of every architect. Tiffany & Co. has always paid great attention to its stores, considered not as mere points of sale but also as venues where the purchase of objects is transformed into an emotional and sensorial experience for the client, to the point of making them urban landmarks in the landscape of New York City. From the first shop in lower Manhattan, founded by Charles Lewis Tiffany and John B. Young on Broadway and Warren Street in 1837, to the Landmark we celebrate today at Fifth Avenue and 57th Street, all the house’s shops have followed the growth of New York, its urbanization, its preferences and its achievements. This book describes Tiffany's masterpieces of art and jewelry in their relationship with almost two centuries of relationship between Tiffany and New York city