Viva! Colinas. Service design for tourism and reconciliation in communities of former Colombian guerrilla

As a result of the 2016 peace agreement in Colombia, ex-combatant communities in the ETCR Jaime Pardo Leal in the Vereda Colinas inside the Guaviare region, recognized the potential of tourism activities to support economic growth and ensure their subsistence in rural areas. This project explores how design approaches, qualitative research, and interviews with community members facilitated the design of a community integration tool. Based on service design and user-centered methodology, Viva! Colina’s toolkit comprised five workshops to train ex-combatants in tourism essentials. The application of the tool resulted in the creation of two tourist routes, reflecting the community’s desire for reconciliation and preserving historical memory while generating economic benefits.