The paper illustrates how fostering socio-cultural sustainability for Fashion brands creates strategic actions that stimulate and develop the production and competencies of local systems. Such strategies in now enhancing "cultural authenticity" by engaging specific pieces of knowledge and communities that contribute to the brands' uniqueness triggering a sustainable innovation in the production sectors they represent.
How Can Social-Cultural Values Nurture Sustainability in the Fashion Sector?
E. D'Itria;F. Vacca
2022-01-01
Abstract
The paper illustrates how fostering socio-cultural sustainability for Fashion brands creates strategic actions that stimulate and develop the production and competencies of local systems. Such strategies in now enhancing "cultural authenticity" by engaging specific pieces of knowledge and communities that contribute to the brands' uniqueness triggering a sustainable innovation in the production sectors they represent.File in questo prodotto:
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DITRIA-VACCA_How-Can-Social-Cultural-Values-Nurture-Sustainability-in-the-Fashion-Sector.pdf
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GF2023_PROGRAMA_13nov.pdf
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