Mapping the In-Motion Emotional Urban Experiences: An Evidence-Based Method

Urban settings affect the experience of people in places and the measurement of such urban experiences is the focus of this article. The ‘experiential Environmental Impact Assessment—exp-EIA©’ method and its application to the Città Studi area in Milan are presented. The method couples urban studies with environmental psychology and ICT for educational purposes with a sample of architecture students divided in two groups (N = 18). Experiential data are collected via a dedicated app installed on the participants’ mobile devices, and an automatic data processing and analysis produces spatialized results creating maps of the overall urban experience. In particular, the emotional reaction of participants through a ten-minute walking path is assessed. A group activity focused on the link between urban features and subjective evaluation of places by participants is combined with the results obtained via the application of the circumplex model of affect. Results show that the path is characterized by two main emotional experiences, passing from a pleasant to an unpleasant experience within the short walk in both groups, offering some insights on the urban design of the area. The results are part of the teaching process to increase students’ awareness about experiential design, yet the process is conceived also as a tool for professionals.