Communication design for health. Territorial and digital networks

In the wake of the Covid-19 pandemic emergency, there has been renewed interest in issues related to health, prevention and community well-being. Health communication and the promotion of disease prevention now require a theoretical and design approach that first and foremost requires the identification of appropriate tools to enhance ‘intersectorality’, ‘collaboration’ and ‘outreach’ among the different areas of expertise of the well-being and healthcare actors involved in the territory. The aim is to strengthen the process of community ‘empowerment’. This study investigates the communicative strategies suitable for enhancing the physical, virtual and digital relationships among the active presences in the territory, choosing those capable of mediating needs, promoting well-being and building a dialogue between citizens and health facilities, thus finally creating a ‘territorial health network’.