E-Grocery Challenges and a Solution Approach from Multi-objective Perspectives

This paper provides an overview on the complex structure of the e-grocery industry, highlighting recent trends and challenges including the increasing customers’ expectations. Customers’ satisfaction can be driven by multiple objectives, which can create significant trade-offs. We propose a new ap-proach as a future work for e-grocery businesses to leverage multi-objective perspectives, maximizing product availability and sustainability and minimiz-ing cost. Specifically, we propose an e-grocery store assignment policy while consumers are using apps, which is developed on a real-time data-driven ap-proach from customer ordering behaviors. By the help of data availability and data analytic tools, data-based solutions can foster continuous improvement in businesses. A simulation study, imitating different demand profiles and online ordering behaviors might help develop a good solution approach for such multi-objective perspective.