Attracting Foreign Direct Investments (FDI) in Italy: Digitalizing and Standardizing the Territorial Promotion for the Attractiveness of the Regional Areas

The article analyzes the aspect of the attraction of foreign direct investments (FDI) linked to the presentation phase of the territorial offer of the Italian Regions, highlighting in a synoptic table all the characteristics and differences, geographical area by geographical area. The aim of the paper is the proposition of a unique web model for each Region that is standard and effective. Each web page attributable to the Investment Attraction Agencies (IPA) of the various Italian Regions is analyzed, evaluating the main aspects in order to recognize their value within the investment attraction strategy of each Region. The basic characteristics for each Region are studied and a hypothesis of an organizational model is formulated for the promotion of the territories according to a systemic and organized presentation of the Regions inside the global FDI scheme. The paper opens the discussion about the duplicity and spread of digital information that can confuse and produce a negative impact on attracting foreign investors in Italy, providing a base for the implementation of new regulations on FDI promotion in Italy.