PREMIUM DESIGN Enhancing Synergies between Design and Business in Education and Practice

In today’s globalised era, the concept of “affordable luxury” has continuously challenged the traditional luxury business, leading to a broader expansion of democratic luxury meaning. The outbreak of the COVID-19 pandemic has undoubtedly raised awareness of the crucial importance of such a market segment. Alongside the flourishing growth of the premium sector, academia and practitioners have addressed the urgent need to engage in closer university-industry collaboration to yield synergistic results. In this book, visionary experts across the globe share their opinions on the shifting paradigm of the luxury world, from discussing aspects of the new cultural rendering of “premium-ness” to inquiring about challenges and possibilities that the design education sector is facing, proposing solutions to enhance the synergies between design and business, strengthening university industry ties for a future higher education landscape.