Digital creativity

Digital Creativity is a widespread and unclear realm in rapid evolution and constant redefinition. Multiple disciplines already investigate the influences and relationship between creativity and digital technology from several and fragmented perspectives. The emergence and development of digital applications, such as YouTube, Instagram, Kickstarter, Instructables, etc… and the rapid penetration, in almost all aspects of our everyday life, of ubiquitous communication devices, such as smartphones and laptops, and the burgeoning of disruptive technology are providing new opportunities for creative expression, also a means of self-expression (Lassig CJ, Perceiving and pursuing novelty: a grounded theory of adolescent creativity. Doctoral dissertation, Queensland University of Technology, 2012). Such tools enable people to express themselves in new ways, make original and valued contributions, and broaden possibilities for realizing their imagination (Loveless A, Curric J 14(1):5–21, 2003). In this context of digital evolution, with the rising of disruptive cognitive technologies, devices that connect us with people worldwide, and ubiquitous digital technologies increasingly within everyone’s reach, creativity is evolving, taking a new shape: Digital Creativity. The need to understand the digital impact on creativity has gained increased attention (Jackson et al. 2012; Schmitt et al. 2012; Zaman et al. 2010, as cited by Lee and Chen (Comput Hum Behav 42:12–19, 2015, p. 12)), giving birth to the fourth wave of creativity study called creativity 4.0 (Bruno C, Canina MR, Des J 22(1):2119–2131, 2019a; Creativity 4.0. Empowering creativity in the digital era. In: DS 95: Proceedings of the 21st international conference on engineering and product design education (E&PDE 2019), pp 1–6, 2019b). Here, multidisciplinary researchers are investigating how creativity is evolving and is influenced by the human, cultural, and technological evolution of the digital era. Therefore, conventional definitions of creativity need to be redefined and reinterpreted from the perspective of digital technology.