Enactive experience for streaming media services

Since the beginning of humankind, storytelling enabled people to understand and shape their impressions of reality. Depicted by Walter R. Fisher, the narrative paradigm encounters the ubiquitous computing dimension, as proposed by Mark Weiser (Fisher 1984, Weiser 1991), that results in the interdisciplinary field of Interactive Digital Narrative (IDN). Departing from the first text-based experimentation in the late 1970s, IDN can be considered a vibrant field wherein different forms of interactive artifacts derived such as Hypertext Fiction, Interactive Installations, Video Game Narrative (Koenitz et al. 2015), and Enactive Cinema (Tikka 2006, 2008). IDN presents a field of inquiry prevailing for over three decades, but the question remains: is it supposed to be strictly entertainment or something else? In response, this paper explores the possibility of implementing an enactive paradigm to design a tailored experience for streaming media services, thus proposing a conceptual, methodological framework for designing a system to be prototyped and tested in accompanying research.