Factors affecting sustainability-oriented innovation in the leather supply chain

A sustainability-oriented innovation (SOI) in the leather-making process is key for inducing a sustainable shift in the leather supply chain. Fashion is an industry that is highly vulnerable to sustainability disruptions and, at the same time, as a fertile ground for SOIs. As a result of increasing pressures from the market, several fashion brands have started to recognize the potential of SOIs to induce a positive transformation for the whole supply chain. The present paper discusses the case of a SOI in the leather industry by analyzing the perception of different actors in the leather-accessories supply chain with three theoretical lenses. Findings suggest that focal companies should pay attention to how to manage their business relationships with supply chain actors and leverage positive and collaborative relationships rather than using coercive methods to extend sustainability along the supply chain.