How do Scrum Methodologies Influence the Team's Cultural Values? A Multiple Case Study on Agile Teams in Nonsoftware Industries

The cultural component of the project team is recognized as one of the most critical factors in the implementation of agile project management (APM), especially in nonsoftware industries, where the diffusion of APM still involves several challenges. Particularly, the successful implementation of scrum—the most diffused APM methodology—seems related to the project teams’ subculture, which may differ from the overall organizational culture of the company. This article contributes to the APM literature in nonsoftware contexts by studying the cultural values that develop inside agile teams and the scrum principles and practices that are particularly relevant for fostering these values. Using interview data collected from seven manufacturing and service organizations, we use the competing value framework as the theoretical model to understand the cultural profiles of their organizations, how they deploy into the project teams’ subculture, and what, if any, connections exist with the adoption of scrum principles and practices. We find that clan and market values are the dominant subcultures in agile teams. These cultural values are fostered at a strategic level by a subset of scrum values (i.e., courage, openness, and respect) and pillars (i.e., transparency and adaptation). At an operational level, retrospective meetings and the definition of particular artifacts also contribute to develop these dominant cultural values.