Sustainability in (Mega)Project Management—A Business Case for Project Sustainability

Sustainability in a 3P framework is becoming a key driver in megaproject feasibility assessment according to International Financial Institutions. Currently, in several cases, sustainability is still used as a fair topic to talk about by CEOs and presidents ofCompanies and Institutionswithout a concrete plan to implement it.This paper aims to explore the strategies for a real implementation of 3P sustainability in projects and megaprojects, integrating the three pillars of sustainability into a cohesive whole to make it works not only at year-end speeches to shareholders, but also to fruitfully include sustainability into the strategy of organizations.