How can the waste management sector contribute to overcoming barriers to the circular economy?

This paper contributes to an emerging literature stream advocating the multifaceted involvement of the waste management sector in supporting the up-scaling of the circular economy (CE). It explores the role of waste collection and recycling platforms in overcoming various barriers to CE implementation, inductively analyzing the case of postconsumer wood in Italy. Data were collected from multiple sources: interviews with 33 informants, participation in project meetings, site visits, and public and private documents. The case shows how waste collection platforms can perform different activities that can help address cultural, regulatory, market, and technological barriers. First, these platforms can contribute to stimulating demand for postconsumer wood, carrying out information and communication activities, and fostering the development of a positive image of the recovered material. Second, the platforms can contribute to defining and implementing the conditions to enable the activation of recycling processes.