Digital visual channels as transmedia educational tools. Instagram as a tool for an augmented classroom

Fashion, as manufacturing, cultural and creative industry, represents a complex system where the interaction between product, communication and services intercepts the new trajectories of social, digital and sustainability transformation. Factors, the latter that are radically redefining business models and creative, communicative and representation methods. Digital transformation guides the new processes of visualisation, promotion and narration of the fashion system. The emergence of information and communication technologies represents the push to rethink new communication strategies and innovative ways of educational activities. In this scenario, the Schools and Universities' role became crucial to define new strategies, methodologies, and tools to stimulate the development of new landscapes of material, technological, and cultural skills linked to Creative Cultural Industries. In this context, the educational system can increasingly be understood as a field of experimentation for multi-channel information transfer modes. The article intends to investigate the potentialities offered by new digital channels (and in particular Instagram) to implement new transmedia educational processes. In this context, the classroom becomes an “increased space”, enabling new ways of learning and relationship between the different knowledge needed and social media became one of the interfaces to create and augmented learning experience.