Digital Creative Abilities for Achieving Digital Maturity

The ongoing digital evolution is changing people’s mindsets as well as behavioural and social attitudes, creating both significant opportunities and threats that need to be managed properly. In a near future, there will be a strong demand for Digital Creative Abilities (DCA) which include both digital skills along with human skills (e.g. problem solving, strategic and creative thinking, emotional intelligence, etc.). Their development allows achieving a Digital Maturity that means enabling people to continuously adapt to a changing digital landscape, learning how to use and collaborate with digital technologies to serve human needs. The paper presents the DC4DM model built to empower DCA to understand and anticipate the opportunities and threats offered by the digital evolution developing a strategic approach to the adoption and application of such technology. Training digital wise professionals to drive the digital transformation has become mission for design education.