Mnemosphere Project. Power of Images

We are immersed in a society built on images, through which we try to communicate and leave our trace. Memory and remembrance seem to be recurrent thoughts of our time, able to penetrate our deepest and most ancient instincts and feelings. Visual culture is part of many different disciplines and fields with a creative and artistic approach to investigating. In this sense, Design contributes to enhancing this visual language and could help expand memory studies in seeking a relationship between imaginative horizons and the emotions they trigger. Mnemosphere, through an interdisciplinary approach, investigates how the memory of places is designed and communicated through experiential spaces capable of stimulating emotions. The research proposes a dialogue between communication design and exhibit design in the atmospheric dimension; it approaches with a particular focus on emotions, chromatic perception, and the design of temporary spaces and services. The research first considers the articulation of a common lexicon regarding the memory of places, atmospheres of spaces, and atlas of emotions, among others. Then, the project intends to investigate the themes that emerged by analysing their specific communicative and visual components by collecting data to analyse parameters and red threads to design spaces linked to memory and emotions. The result is a collective and participated visual archive, the Mnemosphere Atlas, in which emerges the power through which images can narrate personal and collective memories in the present moment. This is being done through an open call for images, spread online through the project‘s platforms. The shared archive and the results will be available online to contribute to a different perspective on visual culture in the creative and design fields of knowledge.