Another Roadside Attraction

We chose highways as a field of research, starting from the architecture of the service stations. These places are often anonymous, related to out-of-fashion design, nostalgic memories of a past era. Traveling by car was a social achievement and a futuristic adventure. Service areas are old witnesses of an idea of a future that got old, and now they need a deep regeneration process, updating services and environments, finding a new design for the relationship with the highway, the territory, and the users.