Circular Material for Creative Industries: The Emerging Bioplastics

The chapter addresses the urgent topic to accelerate the transition towards the Circular Economy and reorganize product manufacturing in enterprises on sustainability principles to reduce environmental footprint. In this problematic scenario, the topic of Circular Material research is fundamental for both consolidated enterprises and Creative Industries. Pursuing the intent to give insight, after having briefly highlighted the connection between Creative Industry and design, the contribution clarifies the relationship among CE, sustainability, and the material innovation, and present a number of bio-based plastics already developed and placed on the market thanks to giving voice to innovator sensibility and design research awareness according to EU Plastics Strategy. In this process, Design is called from the process beginning to establish a new relationship between resources and production. Focusing on circular Materials the chapter presents two success stories of Creative industries that have developed news circular materials and highlighting the role of the design-driven material innovation approach and its advisable implementation in CIs.