Urban regeneration and real estate development

“Intelligent” urban regeneration can be an extraordinary driver of social and economic progress for communities. In addition to enhancing the quality of buildings and infrastructure in the public realm, “intelligent” urban regeneration also contributes to the bridging of cultural and social gaps—increasing accessibility and affordability of public services and education, creating opportunities for people and reinvigorating distressed communities. The Objective Is it possible to define a “standard” approach that guarantees sustainable success of urban regeneration programmes in terms of social and economic output? Moreover, is it possible to turn an unsuccessful initiative around, alter its trajectory, “overcome gravity” and direct it towards a positive outcome? In an increasingly selective, rapidly changing and unpredictable market context, these are some of the most pressing questions in the minds of private and public stakeholders and, increasingly, of the general public. The book authored by MarcoDall’Orso and Andrea Ciaramella offers answers to many of these questions guiding the reader through a series of structured reflections. The stated objective from the authors is to provide a friendly, evergreen and flexible “thinking methodology” that can serve as a reference guide to address a wide range of initiatives. The result is an original contribution in which academic and business experiences are combined to reveal an innovative approach to value creation.