In Italy, the education on Industrial Design is provided by two categories of institutions: Universities and Academies. The first ones provide a degree course with a strong influence of technical-engineering disciplines (BSc). The Academies have instead a more artistic nature, related to a shapelier aspect of design (BA). These two training paths, while having the same macro objectives, inevitably generate different outgoing profiles. This study focuses specifically on the BSc students' lack of ability to use drawing to represent the project. This weakness, which is already noticeable within their studies, becomes increasingly evident after graduation, during the portfolio development. Portfolio is the main tool that graduates must submit during selection processes, both professional (job search) and academic (application for admission to higher education courses) when the two profiles (BSc and BA graduated) are in a direct competition. Indeed, the portfolio, by its very nature, can be much more effective when the projects within it are described through iconographic representation systems such as conceptual sketching and rendering, as well as moodboards and graphs. The correlation between representation and design disciplines is essential, both in the professional and academic field. Drawing not only plays a central role in the process of "shape - shape perception - transmission of shape perception", but also strongly contributes to the creative process of design "idea - idea formulation - idea realization". The continuum that connects these two areas of knowledge is the one that indissolubly connects the medium (drawing) with the aim (designing). It is therefore fundamental to explore the didactics of drawing not only as a separate discipline, but also in relation to the didactics of design. Therefore, this study explores the relationship between the disciplines of representation and those of design within the BSc and BA in Industrial Design in Italian Schools with the aim of understanding what the current state of art and what future trends are. This critical analysis, based on data published by the Italian Ministry of University & Research and by each School, will provide the foundations to suggest a proposal of a representation didactics, renovated exploiting also the potentiality available by some innovative teaching techniques.

Drawing vs. design: a study on industrial design BSc in Italy

F. Brevi;F. Gaetani
2020-01-01

Abstract

In Italy, the education on Industrial Design is provided by two categories of institutions: Universities and Academies. The first ones provide a degree course with a strong influence of technical-engineering disciplines (BSc). The Academies have instead a more artistic nature, related to a shapelier aspect of design (BA). These two training paths, while having the same macro objectives, inevitably generate different outgoing profiles. This study focuses specifically on the BSc students' lack of ability to use drawing to represent the project. This weakness, which is already noticeable within their studies, becomes increasingly evident after graduation, during the portfolio development. Portfolio is the main tool that graduates must submit during selection processes, both professional (job search) and academic (application for admission to higher education courses) when the two profiles (BSc and BA graduated) are in a direct competition. Indeed, the portfolio, by its very nature, can be much more effective when the projects within it are described through iconographic representation systems such as conceptual sketching and rendering, as well as moodboards and graphs. The correlation between representation and design disciplines is essential, both in the professional and academic field. Drawing not only plays a central role in the process of "shape - shape perception - transmission of shape perception", but also strongly contributes to the creative process of design "idea - idea formulation - idea realization". The continuum that connects these two areas of knowledge is the one that indissolubly connects the medium (drawing) with the aim (designing). It is therefore fundamental to explore the didactics of drawing not only as a separate discipline, but also in relation to the didactics of design. Therefore, this study explores the relationship between the disciplines of representation and those of design within the BSc and BA in Industrial Design in Italian Schools with the aim of understanding what the current state of art and what future trends are. This critical analysis, based on data published by the Italian Ministry of University & Research and by each School, will provide the foundations to suggest a proposal of a representation didactics, renovated exploiting also the potentiality available by some innovative teaching techniques.
Education and New Developments 2020
978-989-54815-2-1
Drawing, industrial design, drawing teaching, innovative education, representation
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11311/1160190
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