PINK. Representations of Women and Women Graphic Designers

Two were the main aims of PINK. On the one hand, to show the representations of women curated by graphic designers (both male and female) from the golden age of Italian design (approximately between the 40s and early 70s). On the other, to reflect on the contribution of the women designers in a period conditioned by stereotypes and preconceptions about female roles in a social context subject to significant changes. The exhibition and the related discussion panel intended to question and argue on the role of history, sources and gender studies; on the presence of women designers in the profession in the post-WWII period and their absences in the great histories of design. And on how visual artefacts of design return a possible reading of society and its complexity, allowing different and richer interpretations of our history.