Design o progettualità? Il progetto come trasformazione inventiva

Design or projectuality? The project as inventive transformation – We are often led to think about the terms “design” and “project” as synonyms. But this is not entirely true. The English noun design also contains other meanings, which we can consider as the premises, or conditions, of every design action: drawing, shape, purpose, intention. The Semiotics that is interested in design faces a choice: either limiting itself to the analysis of artefacts, regarded as texts with which we interact in social and daily life; or choosing to investigate also and above all the processes underlying the project action. In the latter case, it is a question of following a path still barely explored, which will have to tend to develop, if possible, a real semiotic logic of projectuality.