Digital Technologies in Expanding the Boundaries Through Immersive Spaces: Case Studies in Vessel and Yacht Design

New VR and AR environments have been gradually coming in the world of the pleasure maritime industry implying new possibilities of experiences for costumers. In this perspective, the paper investigates the potential role of digital technology in expanding or shifting the physical boundaries of a cruise vessel or a yacht. Through case studies analysis, the study presents a reflection on the state of the art of virtual, augmented and merged reality environments in the sector, highlighting both the key concept of convergence vs divergence between the physical and digital worlds, and the purposes in technology enhancing. The results point-out how new technologies are breaking down the barriers made up of a simple physical !tting, expanding the boundaries through the use of immersive experiences, even if future scenarios are still open in the cross sectorial purpose of VR, AR and MR technology use.