Cultural tourism policies and development trends in china

The cultural tourism industry has become a new economic growth point for China. Relevant policies have been formulating since 2009 as a strategy to ease China’s financial market turmoil caused by the global financial crisis in 2008. Under the guidance of cultural tourism policy, tourism entered a new stage of development and the relationship between culture and tourism has become closer. Through analysis of China’s cultural tourism policies from 2009 to 2017, this paper summarizes the characteristics and main development trends of cultural tourism policies. With the development of cultural tourism, consumers' demands for experience and cultural creativity increased. Nowadays, China’s cultural tourism industry is mainly driven by creativity and technology, not only relied on cultural heritage resources.