The book explores the points of intersection and synergies between fashion accessories and technology. An overview of innovation in the world of fashion — encompassing design, production and distribution — confirms fashion’s growing tendency to draw on diverse fields and skills to simplify and speed up processes, create new languages and meanings and shape innovative consumer experiences and buying contexts. The research focuses on technological accessories or “wearables”, that in recent years have experienced exponential growth. It analyses the social effects and diffidence generated by the technical and social limitations of technology — which fashion and design seek to address and overcome.
Il libro esplora i punti di intersezione e le sinergie tra l’accessorio moda e la tecnologia. Un primo inquadramento sull’innovazione legata al mondo della moda, nel progetto, nel prodotto e nella distribuzione conferma la sempre crescente tendenza della moda ad attingere ad ambiti e competenze eterogenei per semplificare e velocizzare i processi, creare nuovi linguaggi e significati e plasmare esperienze e scenari d’acquisto all’avanguardia per il consumatore. L’analisi si focalizza sugli accessori tecnologici, i wearables, che negli ultimi anni hanno subìto una crescita esponenziale, e ne vengono analizzati gli effetti sulla società, la diffidenza generata dai limiti tecnici e sociali della tecnologia per i quali la moda e il design si pongono come risolutori di questo conflitto.
LA MODA NELL’ERA DIGITALE FASHION IN THE DIGITAL AGE
L. Tenuta
2020-01-01
Abstract
The book explores the points of intersection and synergies between fashion accessories and technology. An overview of innovation in the world of fashion — encompassing design, production and distribution — confirms fashion’s growing tendency to draw on diverse fields and skills to simplify and speed up processes, create new languages and meanings and shape innovative consumer experiences and buying contexts. The research focuses on technological accessories or “wearables”, that in recent years have experienced exponential growth. It analyses the social effects and diffidence generated by the technical and social limitations of technology — which fashion and design seek to address and overcome.File | Dimensione | Formato | |
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fashion in the digital age.pdf
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