Creativity 4.0. A method to explore the influences of the digital transition on human creativity within the design process.

A new digitally enhanced humanity is growing up totally immersed in a digital world, accepting digital enhancement as an opportunity and an integral part of their existence. Developing creative skills thus becomes a mission to adopt and guide the future technological development. The research aims at providing a method to deeply understand the main positive and negative influences the current scenario of digital transition is bringing to the cognitive, emotional, motivational and social factors of creativity involved in the design process for innovation. The research contributes to structure a scientific approach to systematize the knowledge produced in the rapidly evolving emerging realm named “Digital Creativity” where multiple disciplines investigate the relationship between the factors of creativity and digital technology from several and fragmented perspectives. This resulted in the definition of a Creativity 4.0 Model and Framework that supports the development of digitally enhanced human-centred design methods and tools for creativity enhancement.