This paper draws on the literature on innovation in tourism industry to investigate how the promotional tools developed by destinations – websites for information and booking, apps, e-commerce websites, tourist cards, BI and CRM software – may contribute to long-term development of accommodations in the territory. It is assessed by analysing impacts on booking channels, direct and intermediated (both online and offline), and revenue. Hypotheses are tested with a generalized linear model and an ordered logistic regression on data retrieved from 1,226 accommodations distributed in the Italian territory. Empirical results evidence the contribution of smart destinations in increasing the competitiveness of the tourism firms in the same area.

Role of smart destination in hospitality enterprises sustainability: an empirical study on booking channels management and revenues

F. M. Renga;V. Digiorgio
2019-01-01

Abstract

This paper draws on the literature on innovation in tourism industry to investigate how the promotional tools developed by destinations – websites for information and booking, apps, e-commerce websites, tourist cards, BI and CRM software – may contribute to long-term development of accommodations in the territory. It is assessed by analysing impacts on booking channels, direct and intermediated (both online and offline), and revenue. Hypotheses are tested with a generalized linear model and an ordered logistic regression on data retrieved from 1,226 accommodations distributed in the Italian territory. Empirical results evidence the contribution of smart destinations in increasing the competitiveness of the tourism firms in the same area.
Proceedings Knowledge Ecosystems and Growth Ifkad
9788896687123
Smart destination, Accommodation, Digital marketing, Booking channels, Revenues
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11311/1123113
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