This work aims to explore the emerging area of gastronomic events in Italy, under the lens of the visitors’ engagement during food-based events. A food festival that takes place, yearly, in the Abruzzo’s municipality of Castellalto, marked as an ‘intermediate’ area under the SNAI’s categorization, was considered as case study. In particular, the proposed interpretative model reveals that the possibility to gain positive and lasting perceptions from visitors depends by the opportunity to engage them ‘actively” during the event. The concerned policy implications are discussed
Il contributo si propone di esplorare l’emergente segmento degli eventi enogastronomici in Italia, sotto la lente del coinvolgimento dei visitatori nell’ambito degli eventi di tipo gastronomico. Come riferimento, si considera un food festival tenuto annualmente nella località di Castellalto in Abruzzo, un Comune ‘intermedio’ secondo i provvedimenti definitori della SNAI. In particolare, il modello interpretativo proposto rivela che la possibilità di generare percezioni positive e durature dipende dalla capacità di coinvolgere attivamente il visitatore durante l’evento. Si discutono le relative implicazioni di policy.
Festival enogastronomici e coinvolgimento dei visitatori: un’ipotesi interpretativa
D. Di Matteo;
2018-01-01
Abstract
This work aims to explore the emerging area of gastronomic events in Italy, under the lens of the visitors’ engagement during food-based events. A food festival that takes place, yearly, in the Abruzzo’s municipality of Castellalto, marked as an ‘intermediate’ area under the SNAI’s categorization, was considered as case study. In particular, the proposed interpretative model reveals that the possibility to gain positive and lasting perceptions from visitors depends by the opportunity to engage them ‘actively” during the event. The concerned policy implications are discussedFile | Dimensione | Formato | |
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