Natural dyes in the contemporary fashion project.

The paper presents the results obtained during the thesis written by Elisa Marazzi, led by Prof. Giovanni Maria Conti; it derives from a research on the relationship between fashion and environment and on how this industry interacts with the idea of biodiversity. With this premise, we decided to investigate the variegated world of natural dyes, as they represent a true heritage of diversity on a local and cultural level. Keeping in mind the history of these ancient techniques, we contextualised them in the present world, with its flaws and its opportunities. On this basis, Elisa Marazzi has designed the project of an online platform, where she virtually gathers all professionals linked to natural dyes on the local territory, who often have a great know-how to share but a poor visibility.