Creativity 4.0. Empowering creative process for digitally enhanced people

Creativity - the ability to produce novel and useful ideas - has become a democratic necessity and the most important human skill to face the uncertainties brought by the digital era we are going through. This era and its digital technologies are reshaping the social, behavioural and cognitive development of digitally enhanced individuals who are growing up with digital habits. The fundamental questions that arises from this context are about the effects of the technological evolution on the creative thinking abilities of the digitally enhanced generation. What are the positive and negative impact on creativity brought by digital technology? Through a Creative 4.0 model, built from the analysis of the current scenario of transition, the paper presents an overview and some preliminary reflections about the changes that the digital technological evolution of our century is bringing on human creativity, particularly on the creative design process.