The Rebellious Journey: Archizoom Associati and Andrea Branzi

Archizoom Associati design studio is one of the founding groups of the Radical Movement in Florence dating back to the 1960s. Their design activity is extremely significant in understanding the philosophy of the movement and their design works challenged functionalist design aesthetics and the mainstream ideology at the time with sarcasm, subversion, irony, and a playful design language. Andrea Branzi, which was the leader of Archizoom Associati, together with his 50-year reflection on Italian architecture and design, has witnessed this rebellious design philosophy. Based on the historical background, practical activities of Archizoom Associati and the design teachings of Andrea Branzi, this article aims to review the theoretical consciousness into architecture sphere and the empirical research into contemporary design practice.