DESIGN FOR SUSTAINABLE FASHION: A SUSTAINABILITY DESIGN-ORIENTING TOOL FOR FASHION

Fashion is recognised as one of the most unsustainable systems, being characterized by both severe environmental impacts and unfair working conditions. In this framework, the article describes the design support tool called Sustainability design-orienting scenario for fashion and its development process. The tool has the purpose to inspire designers during the creation of sustainable concepts for Fashion/clothing and to orientate companies in fashion towards a more sustainable path. It describes a sustainable design-orienting scenario for fashion, made by 4 different visions. For each of the visions, a short video (animatic) tells a representative story, i.e. 4 in total, one for each vision(Do-it-yourself home clothing care; Community clothing hub; Shared wardrobe centre; Full service for home clothing care)and 3 videos that explain further visions’ potential in terms of possible applications and opportunities. The tool has been developed with the following process: a) Strategic Analysis: desk research on “clothing care” system’s environmental impacts; definition of environmental design priorities; and S.PSS “clothing care” best practices analysis. b) Scenario design: S.PSS ideas generation applied to clothing care; promising S.PSS ideas clustering aiming at identifying the most effective polarity diagram; design and formulation of the scenario’s 4 promising visions. c) Tool development: design and implementation of the scenario tool.