Agile Business Model Innovation in Digital Entrepreneurship: Lean Startup Approaches

Digital startups in the early stages of their development frequently undergo innovation to their value ar-chitecture and Business Model. A set of pragmatic methods drawing on lean and agile principles has recentlybeen proposed to support digital entrepreneurs facing Business Model Innovation (BMI), known as Lean StartupApproaches (LSAs). However, the theoretical and practical relationship between BMI and LSAs in dynamic di-gital environments has seldom been investigated. Tofill this gap, our study draws on an exploratory multiple-case study based on three digital multisided platform startups to craft a unified framework that can disclose therelationship between BMI, LSAs and Agile Development (AD), within the context of Strategic Agility. Ourfin-dings, which emerge from the unified framework, show that LSAs can be employed as agile methods to enableBusiness Model Innovation in Digital Entrepreneurship. Thesefindings are then organized around a set ofpropositions, with the aim of developing a research agenda directed towards integrating BMI, LSAs and ADprocesses and methods