About 50 years separate the marketing of two Alfa Romeo brand cars with the same name, Giulia: the first has been produced from 1962 to 1977; the second one is in production since 2016. They are just over 50 years, a space of time in which many things have obviously changed, not only in products made by car manufacturers, but also in the processes and tools of the project. Giulia came up in 1962 to replace Giulietta, from which it resumed the main mechanical scheme, summarized in the front engine with 4 cylinders of 1570 cm³ capable of delivering 92 HP and rear-wheel drive, typical for the sedan cars of that period. Giulia is back in 2016 to revive the tradition of the Alfa Romeo brand and is back once again with a 4-cylinder engine and rear-wheel drive. However, it's back, daughter of its time, 50 cm longer, 30 cm wider and with 110 HP more than its ancestor. Curiously, the two cars have the same height (4 mm only the difference). However, this contribution does not intend to further deepen the technical, aesthetic and performance characteristics of the two cars, but rather to investigate, through the analysis of the project drawings, the different approach to the representation of the project in a field, that of car design, which is part of the tradition of industrial product design, but that has always run in an autonomous way, often anticipating the industrial innovations. Looking at the drawings there are several evident differences in the used instruments, in the way of colouring, in the point of view choosen, but I believe the main difference is in the aim why the drawings have been produced, at the times of early sixties and just yesterday. The research started from this idea and looked back at the role of hand made drawings in the car design process and how it has changed in the last decades.

Dalla Giulia alla Giulia

F. Brevi
2018-01-01

Abstract

About 50 years separate the marketing of two Alfa Romeo brand cars with the same name, Giulia: the first has been produced from 1962 to 1977; the second one is in production since 2016. They are just over 50 years, a space of time in which many things have obviously changed, not only in products made by car manufacturers, but also in the processes and tools of the project. Giulia came up in 1962 to replace Giulietta, from which it resumed the main mechanical scheme, summarized in the front engine with 4 cylinders of 1570 cm³ capable of delivering 92 HP and rear-wheel drive, typical for the sedan cars of that period. Giulia is back in 2016 to revive the tradition of the Alfa Romeo brand and is back once again with a 4-cylinder engine and rear-wheel drive. However, it's back, daughter of its time, 50 cm longer, 30 cm wider and with 110 HP more than its ancestor. Curiously, the two cars have the same height (4 mm only the difference). However, this contribution does not intend to further deepen the technical, aesthetic and performance characteristics of the two cars, but rather to investigate, through the analysis of the project drawings, the different approach to the representation of the project in a field, that of car design, which is part of the tradition of industrial product design, but that has always run in an autonomous way, often anticipating the industrial innovations. Looking at the drawings there are several evident differences in the used instruments, in the way of colouring, in the point of view choosen, but I believe the main difference is in the aim why the drawings have been produced, at the times of early sixties and just yesterday. The research started from this idea and looked back at the role of hand made drawings in the car design process and how it has changed in the last decades.
Rappresentazione Materiale/Immateriale
978-88-492-3651-4
drawing, car design, design process
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11311/1084369
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