Today, service design tools and methodologies provide a solid framework for organisations to not only understand customer needs and develop relevant solutions, but also to change how they work, facilitating internal cross-functional collaboration and activating structured processes of customer-centred transformation. In this way, design toolkits help organisations meet their innovation goals in the short term, while they deliver and spread competencies that will enrich and shape the internal innovation culture in the long-run.
Design Toolkits for Customer- centred Transformation. Helping organisations rethink their customer experience.
G. Brugnoli;TASSI, ROBERTA
2016-01-01
Abstract
Today, service design tools and methodologies provide a solid framework for organisations to not only understand customer needs and develop relevant solutions, but also to change how they work, facilitating internal cross-functional collaboration and activating structured processes of customer-centred transformation. In this way, design toolkits help organisations meet their innovation goals in the short term, while they deliver and spread competencies that will enrich and shape the internal innovation culture in the long-run.File in questo prodotto:
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