This short essay aims to outline a framework inside which we may place some of the questions regarding communication design in digital media. This is not intended as an easy topic – much has already been written on the sub- ject – and its objective is not, therefore, to create a sort of thorough picture of the situation. Its objective is, on the other hand, to identify certain problems that all those involved in the planning of communications face today – an area of rapid transformation and change.

Communicative procedures in the digital era

M. Galbiati
2018

Abstract

This short essay aims to outline a framework inside which we may place some of the questions regarding communication design in digital media. This is not intended as an easy topic – much has already been written on the sub- ject – and its objective is not, therefore, to create a sort of thorough picture of the situation. Its objective is, on the other hand, to identify certain problems that all those involved in the planning of communications face today – an area of rapid transformation and change.
TRANSMEDIA DESIGN FRAMEWORK Design-Oriented Approach to Transmedia Practice
9788891776037
Digital communication
Storytelling
Branding
Co-design
Multichannel communication
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11311/1065843
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