Business model as relational aggregator: exploring business relationship

Bringing up services based on Information and Communication Technologies shows to be a complex process for everyone involved in it. Dynamic ecosystem of businesses participating in creation of the value proposition of the services requires a specific way of reasoning and simplified guidance to implementation. We discuss how industrial relationships evolve in terms of value dimensions, through a lens of a business model. This discussion has been done through four streams of literature starting from Activities, Resources and Actors Model and value literature, and continues through value networks and ecosystem literature, so as to round up in discussion on different views on business models. Out of this discussion a conceptual framework has been presented. On the other side, we present basis for the division of the analysis of services based on ICT into two different views and actually offer a table of separation of concerns (into these two views).