EXPLORING THE PERFORMANCE OF AUGMENTED REALITY TECHNOLOGIES IN CO-CREATIVE SESSIONS: INITIAL RESULTS FROM CONTROLLED EXPERIMENTS

Co-creation can offer business benefits such as increased speed to market, increased product quality, and a reduced risk of market failure. However, co-creative design sessions can be challenging due to communication barriers between designers and non-designers that can result in misunderstandings and inhibit the efficient exchange of ideas. The potential for augmented reality-based design representations to overcome these challenges and support more effective co-creation sessions is explored through controlled experiments conducted with professional designers and end users.