FASHION, IDENTITY AND CULTURE IN THE CHINESE FASHION SYSTEM CHINA, INSPIRATION FOR CHINESE FASHION DESIGNERS

In the long history of fashion, China has always had a place of great importance. For thousands of years it has been a synonymous of craftsmanship and quality: silk, sculptures, ceramics, the art of printing and writing. From the end of the twentieth century on, China has preferred to focus on pro-duction volumes and cost reduction, becoming a large global factory.China has opened up to the West to such an extent that it has also been influenced by its own lifestyle, to the detriment of its own identi-ty growth. With the arrival of the big international brands on the local market, the systematic reproduc-tion of clothes and accessories started by Chinese companies, which opened the era of a real copy of international fashion destined for the domestic market. This movement has continued up until today, despite a new phase seems to open on the horizon, leaving room for local creativity. This works tells the project of the fashion designer Chun He, who tries to reverse this trend by repositioning the territo-ry and the Chinese tradition at the centre of the design activity.