Management models for public cultural heritage: a comparison between the Italian and Russian approaches

Both the Russian and Italian governments are currently promoting a business-oriented ap-proach for the management of cultural heritage and the cooperation between public and private parties. The comparison of the adopted management models could foster the ex-change of knowledge between the two different countries, recognize the weak and strength aspects of the governance and identify which can be appropriate solutions for each specific context. The proposal tries to demonstrate that these policies can support the conservation and valorization of the built cultural heritage, encouraging an holistic approach in sustaina-ble development from the economic, social, environmental and cultural perspectives.