WeMi: un progetto di identità per il welfare

WeMi: a Visual Identity Project for Welfare. The WeMi communication project is presented in the framework of the design of communication for welfare and contextualised by studies of graphics for public utilities or graphics for social utility that place the role and behaviour of the communication designer as a subject acting in the community for the community. The focus is on the transformative role of communication design, which is in tune with the transformations of social policies, provides tools to support relations with citizens and accompanies change. The WeMi identity system, with its rules and grammar, is described to understand its dynamic identity characters and its reasons, focusing on openness and implications that have accompanied the translative passage from the identity system to identity of the spaces.